Gucci’s 2020 Milan Fashion Show
Gucci’s very recent Menswear Collection was showcased in Milan. The show was one of Alessandro Michele’s most brilliant works. It isn’t new for Gucci to be breaking gender norms through fashion, however, this particular collection made sure that patriarchy is shattered through to its core. All the fluid silhouettes and cropped vests got us all thinking-why are we still having different collection for menswear and women’s wear?
The most controversial and statement were the collection of t-shirts that Michele put out. The overlapping words’ design was inspired by Richard Hell. The words however, were of a sympathetic tone. The two sets that stood out were the one with the words “Impotent/ Impatient” and the one with the words “Thank/Think”. Who knew such simple words could send your brain into frenzy.
The meaning of the collection was not that difficult to decode. However, the collection itself was very fluid and broke all sorts of boundaries in terms of gender norms. Getting to the soul of the collection, the press release stated that “Toxic masculinity, in fact, nourishes abuse, violence and sexism.” We couldn’t agree more. On top of the toxicity of gender rules, the pressure to adhere to these rules is also immense. The brand tackled all of this and with utmost brilliance.
The collection featured dresses for men, models with long hair and A-line blazers and coats, which blurred out the gender boundaries to its maximum. The clothes were all unisex in appeal. This is not Alessandro’s first attempt at redefining masculinity. It is what he has always stood for since he took the position of the Artistic Director of Gucci 5 years ago. It is safe to say that under Michele, Gucci is going to create wonderful designs as well as impact society in the most powerful way.