The newest make-up brand in the market is the Kay Beauty by Katrina. We have already seen professionals from the entertainment industry in Hollywood who came up with brilliant cosmetic brands. The biggest examples would be Fenty Beauty by Rihanna and Kylie Cosmetics by Kylie Jenner. We are all well aware of these brands thanks to the social media. But because of the very same reason, we were also very excited to see what Katrina Kaif comes up with. Her independent make-up line was launched on 22nd of October exclusively on Nykaa.com.